A firm that won on referrals and lost on the website.
Our work / Buckley Bala Wilson Mew
Referred clients arrived at the site to check the firm out before calling. What they found didn't match the reputation that sent them there.
What we did
Rewrote the messaging around what a prospective client is actually deciding: can I trust these people with this.
Restructured navigation so practice areas and next steps were reachable without hunting.
Moved credibility signals — outcomes, credentials, people — above the point where visitors drop.
Cleaned up performance so the site loads before a referred visitor loses patience.
Why it mattered
For a referral business the website isn't lead generation, it's lead confirmation. Every referral passes through it, so the cost of it being weak is invisible and constant.
“ Product on Point made an invaluable contribution to our firm’s website & marketing efforts.
Our firm retained Product On Point to review our website and help us to step up our search engine optimization (SEO) . We were thrilled with Narain Bala's input and he absolutely helped us jump to the next level. Narain’s expertise is the kind you don’t know you need until you ask for his help. Then you wonder how you ever did without him. He did a deep dive on all of our metrics and came up with some surprising and mostly simple adjustments that had immediate positive results. Our website is more attractive now too! I would be happy to recommend Product On Point to any business that wants to optimize its SEO.
Edward D. Buckley
Managing Partner, Buckley Bala Wilson Mew