Our work / Buckley Bala Wilson Mew
A firm that won on referrals and lost on the website.
Referred clients arrived at the site to check the firm out before calling. What they found didn't match the reputation that sent them there.
Client
Buckley Bala Wilson Mew
Sector
Legal
Services
Messaging, UX, navigation, performance
Goal
Qualified inbound leads
The engagement
What we did
Rewrote the messaging around what a prospective client is actually deciding: can I trust these people with this.
Restructured navigation so practice areas and next steps were reachable without hunting.
Moved credibility signals — outcomes, credentials, people — above the point where visitors drop.
Cleaned up performance so the site loads before a referred visitor loses patience.
Why it mattered
For a referral business the website isn't lead generation, it's lead confirmation. Every referral passes through it, so the cost of it being weak is invisible and constant.