90 Days to Market: Rapid Ideation, Design, and Launch
Combining product strategy, UX design, and paid growth to scale a privacy-focused search engine’s engagement and revenue-generation
Client’s Company Overview
Freespoke is a privacy-first platform designed to help people navigate today’s information landscape by showing perspectives from across the political spectrum and clearly labeling source bias, without tracking users or manipulating feeds through algorithms. As the platform expanded, Freespoke was looking to increase personalization and user engagement by creating a more tailored content experience that encouraged repeat usage and deeper daily interaction.
Challenges + Objectives
key opportunities:
Define a Clear Product Position
Opportunity to establish Freespoke as the platform for skeptics… surfacing perspectives, source bias, and context that Google doesn’t show you.Unlock Monetization Pathways
Opportunity to create a clear, compelling subscription model and upgrade journey.Build Retention-Driving Features
Opportunity to introduce product experiences that encourage repeat usage and habit formation.Establish a Cohesive Brand System
Opportunity to develop a consistent, ownable visual identity across campaigns and channels.Leverage High-Intent Moments
Opportunity to capture engagement and traffic during key events like the midterm elections.
key objectives:
Increase Engagement & Retention
Turn Freespoke into a daily habit by driving repeat usage and ongoing engagement with Long Topics launch.Drive Subscription Revenue
Establish a clear, compelling path to convert users into Freespoke Unlimited subscribers with new user journeys and onboarding screens.Leverage High-Intent Moments
Capture traffic and engagement during events like elections with dedicated experiences.Establish a Distinct Brand Identity
Develop an ownable, recognizable visual system that builds trust across audiences… like branding and demo videos.
Product On Point’s Deliverables
Connected Beyond Election Night
Rather than treating the Elections Portal as a standalone microsite, Product-on-Point designed the experience as a seamless extension of the broader Freespoke ecosystem.
The goal wasn’t just to capture traffic during high-interest election moments. It was to create pathways that encourage useres to continue exploring Freespoke’s core products, including Search, News, and AI-powered perspective tools.
To support this, the team:
Integrated consistent Freespoke branding, navigation, and UI patterns throughout the portal
Created strategic pathways back into Feespoke Search and News experiences
Designed engagement loops that encouraged continued platform usage beyond election cycles
Simplified complex election data into a clean and intuitive experience accessible to everyday users
From Concept to Launch in 90 Days
From initial strategy and UX exploration to live product launch, the Elections Portal was designed, built, and deployed in just 90 days… balancing speed, scalability, and clarity under real-world election deadlines.
Designing for Real-Time Decision Moments
Election night presents a unique product challenge… Speed vs. Accuracy. Users expect updates immediately. But accuracy, balance, and cross-source validation are critical to Freespoke’s credibility.
To solve this, the team designed a system that integrated live data inputs from Decision Desk HQ for real-time race calls. Resulting in a system that delivers speed without sacrificing trust.
National to Local Navigation System
We introduced a flexible map + toolbar system that allows users to easily switch between:
National Senate map
National House map
(Future-ready) Presidential and gubernatorial views
Modular Race Grouping System
One of the most important UX innovations was creating modular, scalable race groupings.
Instead of forcing users to navigate individual races one by one, we designed:
State-level aggregation widgets
All congressional races in a state
All state house races in a state
All state senate races in a state
Component-Based Design in Figma
All experiences were designed in Figma as a modular system of reusable components, including:
Race widgets
Map states and overlays
Data states (called, pending, updating)
Navigation controls
This allowed the Freespoke team to:
Scale quickly
Iterate in real time
Maintain consistency across the portal
The Work
UX & Product Design: Elections portal in Figma Case Study
Product Growth & Retention Strategy
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MVP in 4 Weeks: Personalization + Retention
To increase repeat usage and long-term engagement, the team rapidly ideated and launched an MVP focused on personalization and “long topic” following.
Built and launched in just four weeks, the feature allowed users to:
Follow ongoing topics and evolving news stories
Receive personalized notifications and updates
Build a more customized Freespoke experience
Re-engage with the platform daily
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KPI Strategy + Subscription Growth
Beyond product design, Product-on-Point worked with Freespoke to define measurable success metrics that connected product decisions directly to business goals.
Key focus areas included:
Increasing daily active usage
Improving user retention
Driving subscription conversions
Encouraging deeper session engagement
The team helped establish KPI frameworks that informed:
Product roadmap priorities
Paywall placement strategy
Feature-gating decisions
Engagement loop optimization
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Daily Decision Advantage
To strengthen subscription value and differentiate the platform, the team helped evolve Freespoke’s “Daily Decision Advantage” positioning into a repeatable engagement strategy.
The concept centered around helping users make more informed daily decisions by:
Seeing multiple perspectives instantly
Understanding source bias clearly
Accessing AI-powered summaries
Exploring related podcasts and conversations
Following stories over time instead of reacting to headlines
From a customer journey perspective, DDA increased consideration factors throughout the funnel by reinforcing Freespoke as a daily-use utility rather than a one-time search tool.
This positioning became a foundational framework for:
Paid campaigns
Subscription messaging
Product onboarding
Upgrade prompts
Video-First Product Storytelling
To help explain complex product features quickly and increase adoption, Product-on-Point developed a video-first content strategy for Freespoke focused on short-form product education, feature explainers, and conversion-driven messaging across paid and organic channels.
The team created:
Product demo scripts
Social-first video concepts
AI feature walkthroughs
Conclusion
In just 90 days, Product-on-Point helped Freespoke rapidly evolve from product vision to scalable execution across UX, product strategy, growth initiatives, and conversion-focused experiences.
The partnership resulted in the successful launch of Freespoke’s Elections Portal… a real-time, modular experience designed to simplify complex election data into a fast, intuitive, and trustworthy user journey. By integrating live race data, scalable component systems, and clear navigation structures, the platform transformed an overwhelming news moment into an accessible product experience for everyday users.
Beyond the election cycle, the team focused on long-term engement and retention by developing personalization features that encouraged users to follow evolving topics, receive tailored notifications, and return to the platform daily. These efforts helped shift Freespoke from a utility-based search experience toward a more habit-forming information platform.
Product-on-Point also worked closely with Freespoke to align product decisions with measurable business outcomes. KPI frameworks, subscription pathways, upgrade messaging, and paywall strategies were introduced to support increased user retention, deeper engagement, and subscription conversion growth.
Through product storytelling, paid campaigns and demo videos, and feature launch strategies, the collaboration helped clarify Freespoke’s market position as a privacy-first, multi-perspective platform built for users seeking transparency and independent thinking in today’s information landscape.
The result was not only a faster product launch cycle, but a stronger foundation for long-term platform growth, combining product design, user engagement, and business strategy into a unified ecosystem built to scale.