About

The people on your product have done this at scale before.

Led by veterans of CNN, McCann New York, WebMD and The Weather Channel. We've launched products from the ground up that drove tens of millions in revenue, and built the roadmaps that kept them growing after launch.

5 Seniors
Practitioners across product, UX, engineering and creative
No Juniors
The person in the kickoff is the person doing the work
The team
  • Headshot of a man in a black suit

    Narain Bala

    FOUNDER

    A product, SaaS and UX leader who spent his career shipping inside major media and health brands.

  • Headshot of a woman in a black suit

    Lauren Demarest

    CREATIVE DIRECTOR

    A copywriter and creative director leading brand storytelling and digital strategy.

  • Headshot of a woman with long brown hair wearing a black suit

    Maryam Choudhury

    UX RESEARCH

    A UX and UI designer with ten-plus years building intuitive experiences for consumer brands.

  • Sandhya Srinivasan

    MARKETING AND CREATIVE

How we we work

Small enough that you talk to the people doing the work. Senior enough that they don't need managing.

Every engagement is run by a practitioner, not an account manager. That keeps the loop between a decision and its execution short, which is the only real way to compress a timeline.

We bring specialists off our bench when a project needs them — engineering, video, research — and take them off when it doesn't. You pay for expertise while you're using it.

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